Thakur Kshitij Singh Mer is a Nainital born entrepreneur and politician, born on 24 August 2003, with experience across luxury branding, fitness & wellness, nutrition, digital marketing, sales, and business operations. As the founder of AURASM and TKS Fitness, he has built brands, led teams, managed customer relationships, and driven business growth. With an MBA in Marketing & International Business, a B.Sc. in Nutrition, and his association with BJP Chandigarh since 2022, he combines business strategy, nutritional expertise, creativity, and hands-on execution to build meaningful brands and create lasting value.